Thursday, October 27, 2011

Lavelle "V-Dot" Sykes Takes a Shot at Succezz

If it’s anyone who knows about success, it’s Chicago fashion mogul, Lavelle “V-Dot” Sykes. During the process of writing Go for Yours, I had the opportunity to hear his story that will be shared in the book. Through his story you will learn that success is obtainable but it doesn’t come with out faith in yourself, hard work, adversity, trials and tribulations.

If you happen to be a sneakerhead, who resides in the city of Chicago, then you should already be familiar with Lavelle who is the co-owner of the sneaker boutique Succezz along with professional basketball player, Bobby Simmons. Lavelle shared with me the events that led to him and Bobby opening the boutique, which has been open for about three years. Lavelle has confidence in himself and his work that can easily be mistaken for arrogance if you don’t really know him. But if you are ever blessed with the opportunity to talk to him, you will find that he is everything but arrogant. You can learn a lot from him through his story and I was most inspired by Lavelle because he allowed his love for fashion—specifically sneakers, lead to success.

Together, Lavelle and Bobby opened a lifestyle boutique where they treat their customers more like clients. They have shown Chicago residents that you don’t have to fly to the East Coast to find innovative shoe designs. Lavelle’s fashion sense and Bobby’s experience as an athlete, makes them a step above everyone else. This proves to be true since Succezz is the only clothing boutique in Chicago that allows you to design your own shoe.

When you buy your shoes from Succezz, you don’t have to worry about going out and seeing 4 or 5 people rocking the same shoes you have on. Their creativity is not limited to shoes. You can also find high-end fashion in the form of limited edition Christian Audigier shirts and Yoropiko Jeans. What I like most is that they didn’t leave the ladies out. I can thank Succezz for my red converse sandals that left many stylish ladies inquiring where I found them. In addition, they have created their own brand, which is named after the store.

I asked Lavelle about the z’s on the end of their store name. He explained that he and Bobby came up with the z’s because when you work towards success, sometimes you lose sleep. Their logic behind the name of the store inspired me in many ways and added value to my late nights and early mornings which led to the completion of my book. If you want a store that creates positive energy and gives you individualized service, visit Succezz at 1329 S. Michigan Avenue.

Check out the clip of Lavelle sharing with me how he went for his


Bobby Simmons and Lavelle talk about their store


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